Displaying Photography on the Web

Getting Started:

When deciding to display your photography online, there are a number of considerations that need to be taken into account as presenting imagery on the web. What I will cover today is image scan quality, the dimensional size of the image, and the impact of image file formats.

Image Scan Quality:

Resolution is the image quality measured in terms of how many pixels make up your image. It is commonly referred to as “ppi”; (pixels per inch). One of the common dilemmas when scanning photo transparencies to digitize them for use on a person’s website is how detailed of a scan do you need to provide your webmaster to post your imagery online. I’m going to sidestep the issue of image copyright concerns for the time being as I’ll cover that in an upcoming article on its own. However, because your images are to be viewed on a screen, all web graphics should be no larger than 72 ppi and thus anything higher has no improved effect, and only creates longer download times. This will also reduce what an individual could do with the image file if they had alternate motives.

Image Dimension Size:

Pixels are the unit of measurement for the screen and most webmasters design a website to fit one of the standard display sizes. Based on statistics that can be looked up on the internet, we have found that most people today have their monitor’s set to display at least 1024 x 768, if not larger.

Why this is important, is that if your scan dimensions in Adobe Photoshop say that the image is 8.5 inches by 11 inches, saving the file at those dimension will not allow a user at 1024 pixels by 768 pixels to see the image in its full presentation without scrolling both vertically and horizontally. Adobe Photoshop provides the ability to resize the image to a size that will fit within your website design. As an added bonus, it will also reduce the download size of the image that the view of the image will experience without losing image quality. This is something that you will need to work with your webmaster to come up the proper tradeoff between file size and the presentation size of the image in your portfolio. It is important to realize that not everyone has broadband connections, so thumbnails are very much appreciated by those who use dialup connections. One thing I would recommend is to come up with standard dimension sizes for your horizontal, vertical, panoramic and thumbnails and stick to them as it will make your life, and your webmaster’s much easier.

Image File Format:

There are two types of color that can be used in Web graphics. The colors can be associated with the Web graphic file formats we just mentioned: GIF and JPG.

GIF:

GIF is short for Graphics Interchange Format and consists of the 216 common colors found on all computer monitors and within all Web browsers. These common colors reside in a Web palette and its advantages are that it is supported by practically all web browsers, can include transparent backgrounds, supports interlacing (providing a low-resolution preview of the graphic to the viewer while it downloads), and can be used as an image map (allowing the viewer to click on the graphic as they would a regular link to another site).

JPEG:

JPEG is short for Joint Photographers Experts Group and is superior in rendering color and detail found in photographs or graphics using blends, gradients, and other tonal variations. JPEG files use red, green, and blue (RGB) for graphical color. The strength of these colors is set in from zero to 255 with zero being the least intensity and 255 being the highest intensity. When red, green and blue are combined at zero intensity the result is black. At full strength, high intensity, where the values are set at 255, 255, 255, the result is pure white. As a photographer, it is important to utilize photographs as much as we can within your Web portfolio to present your work in the best possible quality so that it captures the true spirit of the subject work.

Choosing between the two image formats:

These full color images should not be saved as GIF files because of the limited number of colors. By having limited colors, the full color image will represent the true colors using the existing Web palette of 216 colors and will create a poor, dithered, and ugly image. That is why it is very important to use the right file format for each specific graphic. Sometimes it’s obvious that a graphic on someone’s web page was saved in the wrong file format. Photos may look too grainy, or flat-color images may look too fuzzy. When selecting GIF or JPEG for your graphics conversion, it is important to consider the type of image you will be working with. Use a GIF format if you’re graphic consists primarily of line art or flat colors without gradients. JPEG-converted graphics are best for photographs or images with fine tonal variations in colors, such as images with gradients or metallic images. Choosing the right file format is not only important for the quality, but for keeping your images file size to a minimum.

Summary:

With proper usage of image scan quality, the dimensional size of the image, and the correct image file format, you will be presenting your web portfolio in a manner that the rest of the world can fully enjoy your work.

6 Tips About Extended Warrantys For Your Automobile

Like any other insurance, you get what you pay for and trying to save a few dollars may not get you the coverage you need. The following are some basic tips to keep in mind when you are considering an extended warranty policy.

1. The first this you should ask yourself is whether or not you need an extended warranty.

On average, most auto manufacturers offer a 3 year or 36,000 mile bumper to bumper warranty. However, if your drive more the 12,000 mile per year and plan to keep your vehicle for a long time, then an extended warranty may be what you are looking for to get that peace of mind.

2. How reliable is your car? You should take a look at the reliability history of your automobile. Even though this is not fail-safe, it will give you an idea of ​​how much service you can expect. This information should be kept in mind when looking at an extended warranty.

3. What is the track record and history of the company?

Here are some question to ask yourself about the company:

– How long have they been in business? – How quickly do they payout to get a repair? – Do they offer roadside assistance? – Are there testimonials from other consumers you can read? – What is they standing with Better Business Bureau and other consumer watchdogs?

4. What about the repairs, can they be done at any repair shop? It's best to choose an extended warranty that, at the very least, gives you more than one service facility to choose from. You'll most certainly appreciate this if your vehicle ever need service while you're on a road trip, miles away from home.

5. How do you know which plan is right for you? If you want bumper-to-bumper coverage the up front cost will be higher, but this offers the most coverage. If you select a higher deduction per repair and you automobile is trouble pron, you may end up spending more money in the long run. Read the fine print!

Here are some questions to ask when selecting a plan:

– Is the plan transferable or renewable? – Where can you have the repairs done? – Do you have to outlay cash up front for the repairs and wait for a reimbursement? – Does the plan offer any roadside assistance? If you travel a lot or have long commutes, this type of plan may be just right for you. With travel assistance you can get:

– car rental reimbursement – food and lodging – flat tires repaired – gas if you run on empty – a tow – and etc.

6. If you make the decision to get an extended warranty, there are three type to choose from: – Manufacturer: Typically, no problems about the cost of a repair but this has the highest up front costs and repair shop may be limited in your area. – Dealer: has a lower up front cost and you get the plan at the same place you bought the vehicle, but there is usually only one point of service for repairs. – Independent: has the lowest up front costs, typically 30% to 50% lower than manufacturers and dealers, however, coverage may not be as expected.

Buying Shoes Online – Help and Advice For When Purchasing Shoes Online

A few years ago, if you were looking to purchase a new pair of shoes, you went off to a department or shoe store; Looked around, tried a few pairs on and took your purchase home that day. These days, more and more people are deciding not to go into town, and buying their shoes online. Now, I believe this is partly because we've become more busy, but mostly because we now have access to brands, designers, styles and sizes that are not available to purchase in our local shoe stores. If you feel the need for a women's size 14, extra-narrow (or wide), red pump with a 3 inch high heel, chances are, you'll find it at one of many online shoe stores.

However, not all online shoe stores are the same. So i have put together some advice, and things to look out for when buying shoes online.

1) Post and packaging Charges: The Added Cost when Buying Shoes Online.

Always find out what the P & P charges are before spending lots of time adding items to cart or shopping bag. You may think you're getting a bargain on all those shoes, but if P & P cost is too high, you may end up paying more than anticipated. Especially when ordering from a country other than the one you live in. Lots of online shoe shops offer free P & P, which is great! But do some price comparisons before you purchase. Sometimes, you'll get a better deal at an online shoe shop that charges a reasonable price for P & P, and still save EKK.

2) Returns / Exchanges – Know the Policies in Advance.

Another major factor in buying shoes online, is being able to return or exchange them if there's something wrong with them, they do not fit, or just are not the way you thought they would be. Most online shoe stores will have a returns policy, but DO NOT take it for granted. Make sure before putting in those card details, that you'll be able to return the unused shoes for any reason.

Ok, if you're taking a chance on a heavily discounted pair of shoes, then you may decide to buy without a return policy. But you still need to know what your rights for that sale are before buying.

Also, find out in advance if you'll have to pay the return postal fees, if you do decide to send the shoes back.

3) Want your Shoes quick? Check delivery Times. If its an absolute must that you have a certain pair of shoes by "xx" date, I strictly advise buying them in person at an actual shoe shop. Or ordering them well in advance, and that there are other options available if your shoes do not arrive in time.

I AM NOT saying that online shoes do not post out in a timely fashion! In fact, I have purchased many pairs of shoes online, and they have all arrived in record time, but why take any chances?

Again, find out the delivery policy of the online shoe shop you're buying from, and make sure the shoes are buying are actually in stock! If they are backordered, this could add weeks till you get them.

~ Summery ~ As long as you buy from reputable online shoe stores and pay extra attention to the info above, buying online is an excellent way to save time and money; and to give yourself the biggest choice when buying shoes online.

PPC Advertising: What Is It

PPC [Pay Per Click] advertising is a new method of advertising on different search engines on Internet. Advertisers pay for each click that routes users to their web page from search engines? results in this model of advertising. It is an effective type of advertising than other kinds of advertising processes.

Many search engines offer specific search results for particular keywords and phrases. It lists relevant resources from Internet and also allegations a few sponsored results in an adjunct column. These selected phrases are put up in top spots of sponsored result columns and are mostly auctioned among various prospective advertisers. Highest bidder of a specific keyword gets a top position in this list and the next highest bidder gets second position and so on. It generally has two to three places in the list depending on specific keywords.

Advertisers can pre qualify users who visit their websites by bidding on specific product related keywords. Advertisers have to pay only when users click through and access their websites from a result page and not otherwise. Most of the times, bidding works out cheaper as it is based on auction of keywords and a restricted number of advertisers are able to participate during auction of specific keywords.

Search engines provide several interrelated websites in their normal search result. It may prove cumbersome for users to shortlist most preferred website. Moreover there is a possibility that such websites may be stated at the very end of the result list thatby making its access very limited among users. Here is a better response can be expected by advertising these websites on sponsored results of search engines.

PPC or Pay Per Click is providing to be one of the most advanced and effective ways of advertising specific websites by advertisers. Its become almost indispensable if advertisers have to make their website popular among the users.